When your role no longer fits the person you want to be
Promotions and responsibility can slowly pull your role away from your values even when everything looks fine
Leadership is harder when you’re out of alignment
Promotions, career transitions, and senior responsibility change how you show up at work.
What once felt purposeful can begin to feel heavy, performative, or quietly draining.
On the outside, things look fine.
Inside, something feels off.
Left unexamined, that misalignment becomes the new normal.
Misalignment often shows up quietly
- You feel the weight of responsibility more than the meaning of it
- Decision-making takes more energy than it used to
- Confidence looks intact, but feels strained
- You start asking questions you rarely say out loud
These are not signs that something is wrong with you. They are signals that something needs attention.
Why Blue Plume Academy
Blue Plume Academy exists to help people realign who they are with how they lead.
I work with professionals and senior leaders who take responsibility seriously and want their leadership to reflect their values, not just their job title.
My background comes from high-pressure environments where integrity matters, decisions carry weight, and people are affected by how you show up.
Train Hard, Lead Easy
You have already trained hard to get where you are.
Leadership should not require constant effort just to hold yourself together.
When your values and role are aligned:
Leadership becomes steadier.
Decisions become clearer.
Pressure becomes manageable.
Alignment does not happen by accident. It requires space to think, reflect, and be challenged honestly.
Start with a conversation
If any of this resonates, the next step is simple.
A 30-minute conversation to explore:
- Where misalignment is showing up for you
- What matters to you now, not five years ago
- Whether coaching is the right support at this stage
There is no obligation and no sales pitch. Just a conversation.
This work is for you if....
- You’ve stepped into a new level of responsibility
- You question whether your role reflects your values
- You want to lead with integrity without losing yourself
- You value honesty, and thoughtful challenge
If you are looking for quick motivation, surface-level tools, or performance hacks, this may not be the right fit.
Meet Andrew
Andrew Masterson – Founder, Blue Plume Academy
I’m Andrew Masterson, founder of Blue Plume Academy.
After more than a decade in the British Army and subsequent work in Leadership and Development globally, I’ve supported people navigating identity shifts, career transitions, and the pressure that comes with responsibility.
My approach is grounded, human, and focused on helping people lead in ways that feel honest and sustainable.
Leadership should feel steady, not performative
Success is not just progression or status.
It is being able to recognise yourself in how you lead.
At Blue Plume Academy we support people who want to carry responsibility well and remain grounded in who they are.
Don't Just Take Our Word For It: Client Testimonials
Subscribe
Copyright © 2025 Blue Plume Academy - All Rights Reserved.
Blue Plume Academy Limited 16581724