My Background
My coaching approach is shaped by a career grounded in high-performance environments. Starting in the British Army, I led, trained, and developed individuals and teams in some of the most demanding conditions where clarity, accountability, and growth weren't just ideals, but essentials. That experience taught me how to unlock potential, build resilient leadership, and create progress even under pressure—principles I now bring into every coaching conversation.
Transitioning into the corporate world, I worked as an L&D Business Partner for a global organisation, supporting over 450 employees across multiple locations. Now, as the Founder of Andrew Masterson Coaching and Blue Plume Academy, I combine real-world leadership expertise with proven coaching methodologies to help professionals grow, lead, and thrive.
Whether you’re a first-time manager, a seasoned leader, or simply looking to take control of your career and life, I offer practical, results-driven coaching to empower you to make confident decisions and achieve lasting success.
Why Choose Me?
Real-World Leadership Experience – I don’t just teach leadership; I’ve lived it. From leading high-stakes teams in the military to coaching corporate professionals, I understand what it takes to succeed.
Tailored, Actionable Coaching – No generic advice here. My coaching is customised to your unique challenges, equipping you with practical strategies that you can apply immediately.
Empowering Mindset Shift – Leadership isn’t just about skills; it’s about confidence, resilience, and adaptability. I help you break through limiting beliefs and build a leadership mindset that lasts.
Accountability & Growth – I challenge and support you in equal measure, ensuring you stay on track and achieve your personal and professional goals.
Certified & Ethical Coaching – I adhere to the highest professional standards, ensuring a confidential, ethical, and effective coaching experience.